Gave a case study of Procter & Gamble s first ever bidding for CCTV prime-time commercialin 2003, with a list of poor performances in cosmetic commercial delivery and a summary of four factors of tar-get, coverage, media and message that should be considered in advertising bidding, which provides usefulsuggestions on prestigious coommercial delivery.
以宝洁公司2003年首次参加央视黄金段位广告招标的成功个案为例,分析目前国内部分化妆品品牌在广告投放中存在的误区,并总结出化妆品广告在进行投放时应考虑投放的目标、区域、媒介以及信息等方面的因素,为国产品牌的媒介投放提出参考意见。
However, they pay more and more attention to daypart allocation in order to increase advertisement sells income by improving the efficiency in the use of advertising time.
我国的电视台都是多频道运营,因此时段分配的问题相对于国外的单频道模式更加复杂,所以本文按照我国电视广告销售流程,在多频道情况下推广了Bollapragada(2002)提出的单频道广告投放方案模型,并逐步建立和求解最优广告时段分配模型,得出了广告时段资源的出售比例、长短期客户间的分配比例、多频道的广告投放方案以及具体是否出售广告时段,从而解决了电视台在广告销售中的广告时段分配问题,并认为电视台应该严格控制时段资源并适当提高广告的投放效果。
Coordinate company advertising and promotional activities.
· 策划组织公司广告投放和推广活动。
Advertising industry features and advertisers mind-set of regions inhabited by ethnic groups in China;
论我国少数民族地区广告行业特征及广告主广告投放心态
The good work is the basic place that the economical advertisement throws in quantity!
好作品是节省广告投放量的根本所在！
Fuzzy Decision Model for Launching Web Advertising on Relevant Network;
广告网络运营中在线广告投放决策的模糊优化模型
Collect the competitor's information of advertising and promotion.
收集竞争对手广告投放情况和促销信息。
A Study of How the Environment of Media Influenced the Strategy of Advertising;
媒介形态的变化对广告投放策略的影响
Study on the Present Condition of TV Advertising on Sporting Goods Enterprises in China;
我国体育用品企业电视广告投放现状研究
Switching Model for Scheduled Advertisements on E-commerce Website and Robust Control
电子商务网站广告投放切换模型及其鲁棒控制
Analysis of present situation and trend of advertisement of male magazine in China
中国男性时尚杂志广告投放现状与趋势分析
Simulate the Effects of Advertising on the Diffusion of Innovation with Cellular Automata
创新扩散中广告投放效果的元胞自动机仿真
Eliminating Misunderstanding in Cosmetic Commercial Delivery;
消除化妆品广告投放中的误区——从宝洁公司参加央视黄金段位广告招标说起
All those eyeballs should make advertisers cheery.
上述如此大的数字应当是使广告投放客户十分高兴的。
Bidding Your PPC success is controlled by your willingness to bid and budget the amount for an ad placement.
要向成功进行PPC竞价取决于你的积极性以及对广告投放的总预算。
Current Situation of China TV Advertisement of Sports Goods Enterprises and Its Countermeasures;
我国体育用品企业电视广告投放现状及其策略研究
pay more attention to the advertising industry to enhance its development;
规范广告的投放,促进电视广告更好地发展;
Why do you choose to make advertisement on Global Market Magazine?
·为什么选择在《环球市场分享》投放广告？
So the advertisement can exactly put into the TV station of the target customer.
让广告精准的投放到目标客户的电视台上。
Strategies of Improving Spaces of AD Page for Newspaper Media;
析报纸媒体版面之广告创作与投放策略
