Advertising has various ways of expression, which can be categorized into two groups: one is emotional demand and the other is rational demand.
广告有多种诉求方式,但归根结底有两大类,一是感性诉求,另一是理性诉求。
According to the cognition,feels and moves three different variables change steps,there are three ways in the Russian advertisement text: emotional sues,rational sues and reasonable sues.
根据认知、感觉和行动三个不同变量的变化阶梯,分析了俄语广告文本中以不同诉求点为中心的情感诉求方式、理性诉求方式和情理诉求方式,以及俄语广告文本信息诉求的四种匹配模式。
Because of the influence of social transformation in our country,the ethical demand in political legitimacy of construction of CPC is becoming increasingly strong,which requires us to seek more ethical reasons for the origin of political legiti.
由于受我国社会转型的影响,我党政治合法性建设的伦理诉求越发强烈,它迫切要求我们的政治合法性来源寻求更多的道德依据,以适应社会治理的需要。
Nomocracy administration mode covers manifold theoretical appealing such as constitutional government democracy, market economy, contractual civilization, natural legal theory, humanist theory and suchlike.
法治行政有着多方面的理论诉求,诸如宪政民主、市场经济、契约文明、自然法理以及人本原理等方面。
Democracy export strategy of America is the organic unity of ideal demands and reality interests.
美国民主输出战略的实施是理想诉求和现实利益追求的有机统一,这其中美国国家民主基金会等非政府组织也起了非常重要的作用。
Responsibility Ethics:Rational Resort in Justly Exercising of Administrative Jurisdiction;
责任伦理:自由裁量权公正行使的理性诉求
Political Tolerant: On the Rational Processive Development of the State and Citizen Society;
政治宽容:国家与公民社会良性演进的理性诉求
"Overlapping Consensus":An Inevitable Choice of Reational Question in the Curriculum Reformation;
“重叠共识”:课程改革合理性诉求的必然选择
Signification of Marx s Thought to Modernity Constructing Again in China in the Background of Post-modernism;
后现代语境中的马克思思想与我国现代性的理性诉求
Basic idea and practical requirements of emergent instruction;
生成性教学的基本理念及其实践诉求
The Appeal of Justical Value About Humanistic Supposition and Institutional Ethic;
人性假设与制度伦理的正义价值诉求
Public reason:value of modern pluralistic society demand
公共理性:现代多元社会的价值诉求
The Harmonious Public Poficy s Will:The Rational Return of Non-ration s Position;
和谐公共政策诉求：理性他者地位的理性回归
On Modernity Appeal of Chinese Literary Theory in the Late 20~(th) Century;
试论20世纪晚期中国文学理论的现代性诉求
Focusing Demand Spot -- From the "positioning" theory looks at the differences of the expression of brand information;
聚焦诉求点——从“定位”理论看信息传达的差异性
On the Rationality of the Proving Requirement of "Valid Truth" in Civil Actions;
民事诉讼确立以"法律真实"为证明要求的合理性
Care and Justice:The Ethical Pursuit of Feminist World Order
关怀与正义:女性主义世界秩序的伦理诉求
The Pursuit for Reason and the Appealing for Humanity-To reread Liang Shiqiu s humanity theory;
理性的诉求与人性的呼唤——梁实秋人性论思想再解读
Analysis on Network Communication Demand of Public Welfare Libraries and Its Rationality;
公益性图书馆网络传播豁免诉求及其合理性分析
Differences of Moral Appeals in Erotic Narration--A Comparative Study of Laurens and Yu Dafu's Sex Themed Novels
性爱叙事的伦理诉求差异——劳伦斯与郁达夫性爱主题小说比较
From Linear Thinking to Non-linear Thinking is a Core Demand of Quality Education in Science and Engineering Universities
从线性思维到非线性思维:理工科高校素质教育的核心诉求
A Contrastive Rhetorical Study of Reasoning Strategies,Strength of Argument & Persuasive Appeals in Chinese and English Argumentative Writing;
英汉论辩语篇说理策略、论辩有效性及诉求手段对比修辞研究
Travelling Northward: An Exile s Personal Resort and Rational Pursuit-On Feng Zhi s Poetic Transformation;
《北游》:放逐者的自在诉求与理性追索——兼论冯至的诗学转型
