How to increase the benefits of sales promotion and prevent them from harming an enterprise?The article aimed at solving the problem by applying motivation theory to sales promotion.
企业如何在促销中趋利避害 ?本文围绕这个问题 ,探讨了管理学的激励理论在销售促进活动中的应用。
This is due to the fact that high brand equity has been found to lead to higher prices (Firth 1993), greater market share (Park & Srinivasan 1994), more responsive advertising and sales promotions (Keller 1998), earlier market penetration (Robertson 1993) and more efficient product line extensions (Keller & Aaker 1992).
由于品牌资产往往会给企业带来诸多的利益,比如可以制定更高的产品价格(Firth,1993),获得更大的市场份额(Park & Srinivasan,1994),反过来加大对广告和销售促进活动的投入(Keller 1998),更早地进行市场渗透(Robertson 1993)及更有效的生产线扩展(Keller & Aaker 1992),使得增强品牌资产成为当前许多企业都希望达成的目标。
The retailer can make use of joint advertising and promotion for the general brand,which has high-quality and low-cost to gain more profits.
指出在一定条件下,以利润最大化为目标的零售商采取对高质低价的一般品牌进行广告促销策略,不仅可以增加零售商销售利润,而且更为重要的是,广告促销策略还可以增强零售商的渠道议价能力,成为迫使知名品牌制造商妥协退让,进而降低产品批发价的策略性武器。
Nowadays the circumstances,which home buyer resorts to law and requires the developer to keep promise,to undertake responsibility or to compensate losses because the commercial residential building he bought is inconsistent with the sales advertisement of commercial residential building,happen frequently.
目前购房者因所购商品房与商品房销售广告不符而诉诸于法律,要求开发商履行承诺、承担责任或赔偿损失的情况时有发生。
Probe into the Essense and the Trend of Sales Promotion;
有关销售促进本质和发展趋势的探讨
Research on Sales Promotion and Its Performance Measurement System of Large Retails;
大型零售终端销售促进行为及其绩效评价体系研究
Comics sell newspapers.
漫画促进报纸的销售。
Interregional Sales Development Programme
区域间促进销售方案(促销方案)
We are of the opinion that Improvement In packing will push ( the ) sale a long way forward .
我们认为改进包装将会大大促进销售。
Of course, we'll have to go all out to promote the sale.
当然，我们得全力以赴去促进销售。
commercials promoting a new product.
促进新产品销售的商业广告
Special thrills (Bargains) can also promote sales.
廉价的刺激也能促进销售。
Television sells many products.
电视促进许多商品的销售。
a campaign to increase sales of the firm's product
为促进公司产品的销售而开展的运动
TV commercials sell new products.
电视广告会促进新产品的销售。
This inner packing must be arrtactive and helpful to the sales.
内包装必须具有吸引力，能促进销售。
Television advertising boosted their sales.
电视广告促进了他们的销售。
To promote(a product not yet on the market)by means of advertising.
预售利用广告的方式促销（未进入市场的产品）
Promote A& D low-Voltage products in designated panel builders.
促进西门子低压电器产品在盘厂中的销售.
Local assembly will help sale to some extent .
在当地组装将在某种程度上促进产品销售。
As to the inner packing, it must be attractive and helpful to the sales.
至于内包装，必须具有吸引力，以促进销售。
To support you in promoting sales, we grant you a special discount of . . . per cent.
为促进你方销售，我们同意给你方……%的特别折扣。
