Discussion about the study of advertisement audience theory;
广告受众若干理论问题初探
Micro-occurrence of advertisement accepted psychology--On Max Sutherland s "Feather Effect;
广告接受心理的微观发生——兼论马克斯·萨瑟兰的“羽毛效应说”
The Influences on the Posting s Way of Television Advertising to Accepters Psychology;
电视广告发布方式对受众接受心理的影响
Influence of Female Image in the Advertisement on the Audience s Psychology;
广告中的女性形象对受众心理的影响
From the Psychology of Consumer s Expense to Look at Postmodern Advertisement s Archives Value;
从受众消费心理看后现代广告文案的价值
Researches on Consumers’ Visual Attention to Print Advertisements Using Eye-Tracking Methodology;
国外对平面广告受众注意心理的眼动研究
On the advertising in film and TV among current Chinese mainland,Hongkong and Taiwan and the mentality of boatrace;
当代中国大陆及港台影视广告与受众心理研究
Analysis Modern Newspaper Advertisement Layout and Audience Psychology
现代报纸广告版面设计与受众心理探析
Effectiveness of "Little Swan" washer TV commercial:an empirical study;
广告心理效果评价实证研究——“小天鹅”洗衣机电视广告大学生受众心理分析
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为
Survey on the College Students Receiving Habbits and the Psychological Characters;
新形势下大学生受众接受习惯和心理特点调查报告
You need to be discreet in giving advice, humble in accepting it. -- Aesop
提出忠告要谨慎，接受忠告要虚心。——伊索
You need to be discreet in giving advice, humble in accepting it.
提出忠告要谨慎，接受忠告要虚心。
Cultural Differences and the Comparison of the Acceptability of Advertisement Texts between China and the West;
文化差异:中西广告文案接受的比较
But how does the emotional appeal advertising act on the psychology of the audience?
但情感诉求广告作用于受众的心理效应过程究竟如何?
Research in the Psychological Difference between Sino-Japanese Ad Audience(1)--Analysis on the Nationalization and Diversification;
中日广告受众的心理差异研究(下)——民族化与多元化的剖析
Research in the Psychological Difference between Sino-Japanese Ad Audience--Analysis on the Nationalization and Diversification;
中日广告受众的心理差异研究(上)——民族化与多元化的剖析
On Adaptation to the Audience s Mental World in Flea Market Advertising Language on the Chinese College Web;
高校网上跳蚤市场广告用语对受众心理的动态顺应研究
Rational Choice: Advertisers and the Advertising Audience Game Analysis;
理性的选择：广告商与广告受众的博弈分析
