The proper and adroit employment of pragmatic presupposition can make the advertising information more connotative,widen the amount and protrude the focus of the advertising information.
语用预设具有单向性、主观性和隐蔽性等特点,在传递广告信息中发挥着重要作用。
In the society of the consumption doctrine, the spreading of advertising information usually represents the benefits of the mainstay of consumption benefits.
在消费主义的社会里,广告信息的传播往往代表了消费利益主体的利益。
The main theory bases on sociology and communication in order to conclude advertising information communication pattern.
本文从社会学的视角出发,通过文献法、问卷调查法和实地观察法收集资料,对湖北省仙桃市西流河镇W村居民的媒介广告接触状况、广告观念进行描述和分析,着重探讨当地居民广告观念的差异分析,并结合社会学、传播学和广告学的相关理论进行解释和分析,勾画出符合当地实际情况的广告信息传播规律和机制。
A Study on Chinese Advertisement Information of Female Products from the Application of Presupposition;
基于预设的应用研究女性产品中文广告信息
This paper discusses the significance of spread and utilization of advertisement information on specialized periodical, analyzes factors of influence spread and utilization effect, puts forward countermeasures for purpose of giving full play to information, educational and cultural function of advertisement information on periodical.
简述了专业期刊广告信息传播利用的意义。
How to manage short information advertisement effectivel.
如何有效管理短信息广告,使这种新兴的广告形式得以合法地发展下去需要进一步的探讨。
Based on Butters(1977)s pioneering model of informative advertising, introduced Mussa and Rosen(1978)s vertical product differentiation model, consulted Tirole(1997)s analysis of informative advertising in horizontal differentiation which is a modification of Grossman and Shapiro(1984)s model, we established an informative advertising model of duopoly in vertical differentiation.
本文以Butters(1977)关于信息性广告的开创性模型为基础,引入Mussa和Rosen(1978)提出的纵向差异化分析模型,借鉴泰勒尔(1997)基于Grossman和Shapiro(1984)模型改进基础上的对横向差异化下的双寡头信息性广告竞争的分析方法,建立了一个纵向差异化下的双寡头信息性广告竞争模型。
Theories of Promoting the AD Effect Through Dealing with AD Information;
以广告信息促成广告效果的理论研究
Marginal Utility of Consumer s Advertisement Information Search and Advertisement Strategy;
消费者广告信息搜寻的边际效用与广告策略
Classified Ads are very convenient and informative.
分类广告信息量大，而且非常方便。
Experimental Studies on Gender Differences in Information Processing to Advertisement;
广告信息加工中性别差异的实验研究
City Bus Advertisement Information Transmission Based on Radio Data System
基于广播数据系统的城市公交广告信息传输
A New Way to Ad Information Feedback under the Development of IT;
信息技术环境下的广告信息反馈的新途径——个性化广告信息反馈系统的探讨
Use the information in the ad.
使用在广告中的信息。
A Look on Persuasion Model from the Perspective of Information Processing
信息加工视域下的广告心理研究:广告说服模型
including things like publicity and information services,
包括广告宣传和信息服务，
The Information Processing Mode of ADs' Gender Stereotype
广告中性别刻板印象的信息加工方式
To get to the bottom of it, advertisement is a method of passing on news.
说到底﹐广告是一种传达信息的手段。
Advertising and Persuasion based on ICT;
信息化环境(ICT)下的广告传播与说服
The Implicit Effect of Gender Stereotype in Ads;
广告中性别刻板印象信息的内隐效应
The Effect of Positive Extra-information on the Assessment of Advertisements;
额外正面信息对广告评价的影响研究
DEFINITION OF ADVERTISING WELL-QUALIFIED ADVERTISING TALENTS IN INFORMATION AGE;
信息经济时代高素质广告人才的内涵
Using Information Sharing to Increase the Listener and Audience Ratings and Advertising Revenue
利用信息共享提高广电收听、收视率及广告创收
Study of Celebrity Advertising Based on Signaling Theory in Information Economics;
基于信息经济学信号理论的名人广告研究
The messages are called @personal want ads@ or simply @personals.
这些信息被称为“个人征婚广告”，或者仅仅叫“个人广告”。
