A review of fear appeals research literature of about fifty years in the western academia is conducted in this study, including Drive Theories, Parallel Response Model, Protection Motivation Theory and Extended Parallel Process Model and so on.
本文梳理了近50多年来西方恐惧诉求传播理论实证研究的主要成果——驱动力减弱模型理论、平行反应模型理论、保护动机理论、拓展平行反应加工模型等，归纳出一套指导恐惧诉求传播实践的原则框架：有效的恐惧诉求传播应该包含威胁严重性、威胁易遭受性、反应效能和自我效能四部分核心信息；威胁信息和应对措施信息是否合适匹配决定了恐惧诉求说服是否成功；粗略的讲，高恐惧／高效能结构的信息说服效果最好；中度恐惧／高效能、中度恐惧／中度效能结构的信息说服效果较好；高恐惧／低效能、中度恐惧／低效能的说服效果较差；低恐惧的情况下(低恐惧／低效能、低恐惧／高效能)，受众很可能会忽略该恐惧诉求信息，说服效果最差。
This passage talks about the applying of fear advertising in china from the differences between western and eastern culture Fear advertising,as a valid advertising form,is under developed in china,so we should pay much attention to this phenomenon,and make research on it.
本文从东西方文化差异的角度探讨恐惧诉求广告在我国的应用问题。
Communicational Impact on Fear Appeal of Commonweal Advertisement
恐惧诉求在公益广告中的传播效果
The Research of Fear Appeals Theory and Application in Advertisements Communication;
恐惧诉求理论及其在广告传播中的应用研究
The Communication Effects of Fear Advertising and Its Implication
恐惧诉求广告传播效果研究及其应用启示
Emotional appeal, especially fear appeal is an extremely effective persuading strategy of commonweal advertisement.
情感诉求 ,尤其是恐惧诉求是一种极为有效的广告說服策略。
Nothing is to be feared but fear.
恐惧来自心理恐惧。
clear the air ;lessen or remove fears,worries or suspicions by talking about them openly
（公开倾诉以）减轻或消除恐惧、忧虑或疑虑
"Tell me... Why is a man of your caliber so afraid of sin?"
「告诉我...为什麽像你这麽卓越的人会恐惧罪恶？」
The discussion sessions allow people to open the floodgates to their deepest fears.
这些讨论会使人们尽情倾诉心中的恐惧。
Of, relating to, arising from, or having a phobia.
恐惧症的恐惧症的，有关恐惧症的，由恐惧症引起的，或患有恐惧症的
They don't always happen when you ask, and it's easy to give in to your fear.
你求助四方却无人回应,使你容易屈服于恐惧。
"Besieged with fears, he decided to seek the aid of a psychiatrist."
"他终日恐惧不安,决定寻求心理医生的帮助"
Besieged with fear, he decided to seek the aid of a psychiatrist
他终日恐惧不安,决定寻求心理医生的帮助
Besieged with fear, he decide to seek the aid of a psychiatrist.
他终日恐惧不安,决定寻求心理医生的帮助。
I told them I was claustrophobic, I gotta get outta here!
我要告诉他们我有幽闭恐惧症，我必须从这里面出去！
manifest fear, hatred, etc
显示恐惧、 憎恨等
Hatred, the fear of life.
仇恨，生命的恐惧。
Acrophobia, or fear of great heights.
恐高症或对高处的恐惧
