Basing on marketing channels status in industry chain,its influence to marketing decision and itself function & responsibility,channels decision are the key of coming into the market for periodicals.
从其在产业链条中的地位、对营销决策的影响、本身的功能与职责来看,渠道决策是营销的关键;期刊因素、读者因素、市场因素、刊社其他因素、中间商因素等都对渠道决策产生影响;现行的渠道营销有订阅式、直销式、代理式、批发式、零售式5种,新刊上市应分析读者的服务期望值,设定渠道目标和制约因素,分析备选渠道并进行评估,科学选择与决策营销渠道。
Different scholars give different definitions of channel design,and do not distinguish the definitions of channel design and channel select.
评介了各学派对"渠道选择"理论、"渠道设计"理论的解释,指出他们没有将渠道设计概念与渠道选择概念进行区别。
This paper studies on the marketing channel design and management of Chengdu YC Company.
本文研究的主要内容是成都YC公司的营销渠道设计与管理。
A study of the marketing channels and the role of channel members, channel structure and flow, channel conflict, channel strategy and channel design.
研究了A公司营销渠道的渠道成员和作用、渠道结构和流程、渠道冲突、渠道战略和渠道设计。
Aiming at the conventional channel structure made by many manufacturers and retailers,the influence of retailer collusion on channel pricing decision under three kinds of channel power structure is discussed.
零售商合谋是零售商为提高利润水平而普遍采用的市场手段,它会对渠道价格决策行为产生影响。
Decision-Making of Recycling Mode and Collection Channel for Waste and Used Household Appliances under EPR;
EPR制度下废旧家电回收处理模式及回收渠道决策研究
Thinking on the Channel Revolution and the Price-policy-making of Enterprises;
渠道革命与工商企业价格决策的思考
The Latest Development and Thinking on Studies of Marketing Channel System Decision-making;
营销渠道系统决策研究的进展与思考
Channel Pricing Strategy under Retailer Difference;
零售商差异条件下的渠道价格决策研究
Analysis on the Reasons of the Conflict of Enterprises’ Marketing Channels and Solving Countermeasures;
企业营销渠道冲突原因分析及解决对策探讨
Warsaw Channel and Sino-American relaxation: Inside Story of the American Decision-making;
华沙渠道与中美关系解冻:华盛顿决策内幕
Research on Decision-Making and Optimization Model of Two-Stage Supply Chain with Composite Channels
混合渠道两级供应链决策优化模型研究
Study on Decisions of Dual Channel Supply Chain with Different Pricing Schemes
不同价格模式下的双渠道供应链决策研究
Research on Decision-making Model of Closed-loop Supply Chain Based on Composite Channel Recycling
基于复合渠道回收的闭环供应链决策模型研究
Reverse channel decision for competing closed-loop supply chain with dominant retailer
强零售商的竞争型闭环供应链回收渠道的决策
The Research of the Collection Channels in CLSC--Game Theory Analysis of Considering Prices as Decision-making Variables;
闭环供应链回收渠道的选择——以价格为决策变量的博弈分析
Monetary Policy Transmission Mechanism:Monetary Channel or Credit Channel
货币政策传导机制:货币渠道抑或信贷渠道
A Study on the Relationship between Influence Strategies and Satisfaction in Marketing Channels;
渠道影响策略与渠道满意度的关系研究
On Constructing Reverse Channels to Develop Circular Economy;
构建逆向渠道:适应循环经济的渠道策略
Channel Management: Optimization and Application of Time Strategies of Sequential Distribution Channels;
渠道管理:连续分销渠道的时间策略及其应用
Research on Vertical Channel Conflict and Control in Enterprise Maketing Channels
企业营销渠道中垂直渠道冲突与控制策略研究
Study on cooperation strategy between electronic channels and retailers in dual-channel supply chain
双渠道供应链电子渠道与零售商合作策略研究
we have decided to strengthen market research and gather more information from various resourses,
我们决定加强市场调研，从各种渠道，
