It will be an inevitable trend for Chinese SMEs to enter into global marketing, though they are not satisfying in quantity or quality now.
中国中小企业参与全球营销从趋势上看将是必然选择,虽然目前无论是数量上还是质量上都不可观。
The global marketing of transnational corporations is the overall marketing guided by the global concept.
跨国公司的全球营销是以全球观为导向的整体营销。
Research on the Theory and the Application of Marketing Control;
市场营销控制理论及应用研究
Based on the in-depth interviews with marketing managers in 23 firms in China the paper argues that the marketing control modes are the key elements influencing marketing performances.
在对23家案例企业营销经理的深度访谈过程中,研究发现营销控制模式是影响企业营销绩效的关键要素。
On Global Marketing Strategy and Integrating Global Marketing Strategy Model-Implications for Chinese Enterprises to Develop Multinational Strategy;
论全球营销战略及整合的全球营销战略模型IGMS——兼评其对我国企业发展跨国经营战略的启示
Based on the principle of selective absorption and creative development,this research constructs the global marketing strategy dimensions for service companies,then designs a set of measurement scales,and finally tests the reliability and validity of the scales through data collected from research of 220 service MNCs.
本研究在对以往制造企业全球营销战略维度和量表选择性继承和创新性发展的原则下,构建了服务企业全球营销战略维度,并开发出一套测度量表,最后通过220家服务性跨国公司的调研数据验证了量表的信度和效度,为后续学者的研究提供了良好的平台,为服务性跨国公司如何构建全球营销战略和提高全球经营绩效提供了借鉴。
Focused on the model of global marketing theories,it brings forward the concepts of new export marketing strategy,new multinational marketing strategy,and global marketing strategy.
依据跨国公司全球营销理论,结合97家走在国际化最前列的中国跨国公司的实证资料数据,针对处于不同国际化阶段的中国企业,提出了新型出口营销战略、新型多国营销战略和全球营销战略,并为中国企业就各阶段战略量身定做出整体规划和具体方案。
The Research on MNCs′ Global Marketing Strategy and their Marketing Activities in China;
跨国公司全球营销策略与在华营销活动研究
Revolutionary influence of electronic commerce on globe marketing;
论电子商务对全球营销的革命性影响
Integrating Marketing Strategy and CSR --New Trend of the Development of Modern Global Marketing Strategy;
整合营销战略与CSR——当代全球营销战略发展的新趋势
Study on the Global Marketing Strategy of the Top Service Firms in China--Based on the 5 Dimensions of the Global marketing strategy model;
中国高端服务企业全球营销战略状况研究——基于全球营销战略5维度模型的分析与建议
Dimensions Constructing and Scales Designing on Global Marketing Strategy of Service Companies;
服务企业全球营销战略维度研究及其量表开发
National Brand Effect:A Good Tool of Brands of EU Companies in Global Marketing;
国家品牌效应:欧盟品牌全球营销的利器
An analysis of Australia s tourism brands global marketing strategies;
对澳大利亚国家旅游品牌全球营销策略分析
The Model Selection of Chinese SMEs Entrance into Global Marketing;
中国中小企业进入全球营销的模式选择
On the Standard and Localized International Marketing;
国际营销中全球化与本土化问题研究
The Study on the Ticket Marketing Tactics of National Volleyball League Matches;
全国排球联赛门票市场营销策略研究
Study on Chinese Enterprise Brand Globalization Marketing after Entering into WTO;
WTO之后中国企业品牌全球化营销研究
Why Chinese Enterprises Failed in Transnational Operations;
为什么中国企业全球化营销战略失效
Discussing about economic globalization and marketing innovation in Chinese enterprises;
浅谈经济全球化下中国企业营销创新
Tendency of Green Marketing and Strategies of Chinese Enterprises;
全球绿色营销趋势和我国企业的策略
One Case of Global Marketing Strategy of Chinese Snacks;
中国小食品全球化市场营销策划案例
Marketing innovations in the medium and small enterprises during the times of economy globalization;
经济全球化时代中小企业的营销创新
Global Operation and Domestic Marketing;
全球经营与国内市场营销——以爱华公司为例
Therefore,globalization and localization will stand out as the characteristics of service marketing.
服务营销的发展将是全球化与本土化的统一。
