Being comparing with product brand equity,retailer brand equity and its management theory are still in the initial stage.
零售商品牌资产是跨越零售管理和品牌管理两大营销研究领域的新兴研究主题,它对零售商强化品牌管理和提升市场竞争力具有积极意义。
Without the restraints of resources especially water resources,the existence of brand capital has spatial clustering.
在不存在城市关键资源尤其水资源瓶颈的条件下,品牌资本的存在与发展具有空间结群性,即每一品牌资本往往是同一城市(地区)其它品牌资本存在和增长的有利条件,这就是品牌资本共生规律。
An Empirical Study on Influence Facts of Chinese Brand Asset Based on Carol Model;
基于Carol模型中国公司品牌资产影响因素实证研究
Brand Asset and the Interpretation of the Related Concentsin Evaluating this Brand Asset;
品牌资产及其测量中的概念解析
Research on the Brand Asset of China Business Observe;
《中国财经报道》品牌资产研究
Method of brand assets evaluation based on considering consumer s attitude;
基于消费者态度的品牌资产评估方法构建
The Core Value of the "Xiangxi" Tourism Brand Assets and the Study about It s Competitive Strategy;
湘西旅游品牌资产核心价值及竞争战略研究
Model of real estate brand assets management
房地产品牌资产管理的典范
An Empirical Study on Customer Equity of Mobile Communication Enterprise——in Perspective of Brand Equity;
移动通信企业顾客资产的实证研究——基于品牌资产的视角
Review of the Brand Equity: Definition and Measurement Model;
品牌资产的界定及其评估模型评介
The Impact of the Price Promotion on the Brand Equity: The Moderating Role of the Competitive Response;
价格促销对品牌资产的影响:竞争反应的调节作用
The Operation of the Brand Capital and the Development of the Regional Economy--Discussion on the Decline and the Deletion of Shanxi Brand;
品牌资本运营与区域经济发展——兼述山西品牌的没落和缺失
Method for Building Customer-based Brand Equity;
论构建以客户为本的品牌资产的方法——以“动感地带”品牌为例
On the Nature of the Transaction Costs and a Bilateral Investment Model of Corporate Brand Equity;
企业品牌资产交易费用本质及其双边投资模型
Traditional Brand's Loss and Social Capital's Change
传统区域品牌资产流失与社会资本变迁
Management Human Capital Pricing of Enterprise Based on Personal Brand
基于个人品牌的企业管理型人力资本定价
On Spiritual Connotation of Local Brands by the Nature of Branding;
从品牌的本质论本土品牌的精神内涵
The Experiment Study on the Impact of Brand Extension Strategies on Brand Equity;
品牌延伸对品牌资产影响的实验研究
The Effect of the Brand Vertical Extension on Brand Equity;
品牌纵向延伸对品牌资产的影响研究
Capital(capital goods, capital equipment)
资本（资本商品，资本设备）
ThinkPad Brand Tactic Analysis;
ThinkPad笔记本品牌策略研究
Talk about three relations of capital market,agricultural industrial production management,brand strategy;
论资本市场、农业产业化经营、品牌战略三者的关系
National character of main capital of advertisement and hetero-culture character of brand--On international advertisement judgment standard;
广告主资本的民族性和品牌的异文化性——国际广告判断标准新论
Constructing the Relationship among Brand Equity Dimensions Influencing Customer Repurchase Intention--Based on the Research of Notebook PC Industry
顾客重购意愿的品牌资产维度研究——以笔记本电脑行业为例
A Brand Equity Driving Model Based on Brand Personality and Brand Identification;
基于品牌个性及品牌认同的品牌资产驱动模型研究
THE DISCUSSIDN OF BRAND ASSETS MANAGEMENT──ANALYSIS YANTAI “POLARIS”RE-CONSTITUTE OF BRAND UALUE
论品牌资产经营──析烟台北极星品牌价值重构
Study on the Region Market Resource Competition and Distribution Rules of the Brands;
品牌区域市场资源竞争及品牌分布规律
A Empirical Study of Service Brand Equity Based on Brand Value Chain
基于品牌价值链的服务品牌资产实证研究
