With the progress of technology and appearance of new media,nowadays the new characteristic of communication form is developing from traditional "mass media" to "minority communication", just produced the new media culture different from past media culture at the same time.
随着技术的进步和新媒体的出现,当今一个传播形式的新特点就是,由传统的"大众传播"向"小众传播"转移深入,同时也就产生了与以往媒介文化有所不同的新媒介文化。
The paper analyzes the tendency of minority communication from the point of the history of communication and cultural patterns of modern society.
文章从传播的发展史和现代社会的文化形态的角度对当前小众传播趋势进行了深入分析,并从大众文化的发展历程和哲学的角度进一步阐述大众文化的受众分化越来越明显的现象,进而在回顾西方文化研究历史和分析我国学者研究内容的基础上,提出较为细致的分众化分析和个案研究将成为大众文化研究工作进一步深化的必然趋势。
Classification Epoch:Popular Culture Phenomenon and Research in the Tendency of Minority Communication
分众时代:小众传播趋势下大众文化现象与研究
The Changes of the Aim Groups of Advertising and the Media;
从大众到小众：论广告传播受众与媒介变化
Spirit dissemination is different from public dissemination and social dissemination.
精神传播不等于大众传播或社会传播。
Kenya Institute of Mass Communication
肯尼亚大众传播研究所(大众传播所)
From Classics to Common Custom--On the Strategy in the Masses Disseminate of the Novel Sha Jia Bang;
从经典走向世俗——论小说《沙家浜》的大众传播谋略
To transmit(a radio or television program)for public or general use.
传播传播（电台、电视节目），供大众使用
International Association for Mass Communication Research
国际大众传播研究协会(传播研协)
The Effect and Influence of Mass Media on Rural Area;
大众传播媒介对农传播的效果和影响
Disseminators,Audience,and Channels:A Study of the Profound Mechanism of Blog Dissemination;
传播者、受众、渠道:博客传播的深层机制
Public communication of water culture from viewpoint of the communications;
从传播学的角度看水文化的大众传播
Caribbean Institute of Mass communication
加勒比大众传播研究所
International Association of Mass Communication Research
国际大众传播研究协会
A means of mass communication, such as newpapers, magazines, radio, or television.
大众传媒大众传播手段，如报纸、杂志、广播或电视
a subject scanted in the mass media
大众传播所轻视的问题,大众传播不大提的问题
From Blog to Podcasting to See How Mass Communication Return Back to Interpersonal Communication;
从博客到播客看大众传播回归人际传播
A Psychological Comparison between the Information Receiver of the Traditional Media and the Internet;
网络传播受众与传统大众传播受众的心理特征比较
The Role of Mass Communications in Overall Constructing Wealthy Society in Yu West Rural Area.;
大众传播在豫西农村全面建设小康社会中的作用
The Combination of Mass Communication with Narrow-casting --On breakthrough of the concepts on net-news broadcasting and their characteristics;
大众传播与“受众窄播”的结合——试论网络新闻的传播理念突破及特点
