Liu Zhen-yun s novel is full of game of"square language",absurdity and the negation to the realistic order.
刘震云小说充满了“广场语言”的游戏、荒诞意味和对现实秩序的解构和否定,但是,民众的“群体意识”和“权力认同”心理又使“广场语言”处于一种荒诞的无意识和反讽状态,这种意义的逆转形成了刘震云小说强烈的闹剧冲动。
On Trier's and Weisgerber's contribution to the linguistic field theory
论特里尔和魏斯格贝尔对语言场理论的贡献
On the Unconventional Use of Idioms in Advertising Language;
论广告语言创作对成语的超常规运用
The advertisement language criticizes;
广告语言批判——兼论技术语言的区分
Advertisement Variety of the English Language;
论英语语言的一种功能变体——广告语体
Interpretation of Pragmatic Failure in the Advertising Language from Perspective of "Grice's Conversational Implicature"
“Grice”理论对广告语言语用失误的消解
Pragmatic Failure in Advertising Language From Perspective of Speech Act Theory
运用言语行为理论阐释广告语言语用失误
On the Graphic Language of Gesture Used in Ad. Design
论手势图形语言在广告设计中的运用
On AIDMA Theory in Advertising from Sociolinguistic Perspective;
从社会语言学角度研究AIDMA广告理论
Adaptation-theoretic Exploration on English Advertising Language and Cultural Context;
从顺应论角度看英语广告语言和文化语境
A Contrastive Study of Words Characteristic between English and Chinese Advertisement;
汉语广告与英语广告语言特点之比较
Research on Theory of Speech Act and Pragmatic Failures in the Popular Star Advertisement;
言语行为理论与明星广告的语用失误研究
Pun Art in English Advertisement in the Light of Speech Act Theory
言语行为理论视阈下英语广告的双关修辞艺术
The Language Characteristics of the English Ads and the Basical Studying on Translating
英语广告的语言特征及广告英译初探
A Brief Talk on the Translation of Advertising Language in Terms of Advertising Language Features;
从广告的语言特点谈广告英语的翻译
as Li Ning's advertising slogan says.
正如李宁广告标语所言。
Analyzing Vagueness in Advertising Language-A Relevance-theoretic Approach;
从关联理论的角度分析广告中的模糊语言
Analyzing the Persuasiveness of Advertising Language from the Perspective of Relevance Theory;
从关联理论的角度分析广告语言的说服性
Metaphor in Commercial Advertising English--From Speech Act Perspective;
从言语行为理论看英文商业广告词中的隐喻
An Analysis of the Role of Plain Language in Advertising from the Perspective of Adaptation Theory;
适应论视阈下对广告中平实语言的作用分析
