Advertising is an activity of persuasion.
文章以古典修辞理论和西方现代修辞理论为指导,结合传播学、交际学、广告心理学的相关内容,用具体的广告实例对这三种主要诉诸手段加以分析,以加深对劝说诉诸理论的理解并对广告实践产生一定的指导作用。
This paper first elucidates metaphor from the perspective of relevance theory, and then gives examples to analyze how persuasion is realized by metaphor in advertisement, in which three forms-ethos, pathos and logos are embodied in various degrees.
首先从关联理论出发,对隐喻现象进行了阐释;然后解析了隐喻的劝说功能,它具有三种诉诸形式:理性诉诸、情感诉诸和人品诉诸;最后运用实例分析隐喻是如何在广告语篇中实现其劝说功能的。
This paper holds that from the viewpoint of discourse analysis various rhetoric phenomena on the level of words and sentences and discourse are invariably related to persuasion in oratory speeches.
本文认为 ,从语篇角度来看 ,演讲辞中词语、句子层面上的修辞现象以及存于篇章层次上的修辞现象都与劝说有关 ,这些修辞现象为实现上述三种诉诸共同起作用 ,根据演讲者不同的动机 ,而各有侧重。
after a little persuasion, he accepted.
稍加劝说他就接受了。
I strongly advised him to cooperate.
我极力劝说他合作。
It took a lot of coaxing before he agreed.
劝说了很久他才同意.
They reasoned him into compliance.
他们劝说他使他答应。
We talked him into making these experiments.
我们劝说他做这些实验。
They reasoned him out of his fears.
他们劝说他使他不害怕。
They reasoned him into doing it.
他们劝说他做那件事。
Counsel prevailed upon the judge to grant an adjournment.
律师劝说法官休庭。
I tried to reason him out of his fears.
我竭力劝说他消除恐惧。
He was persuaded to try again.
他被劝说再度尝试。
I persuaded him into going home.
我劝说了他才回家的。
he recommended her without any reservations.
他毫无保留地劝说她。
argue sb into/out of doing sth ;persuade sb to do/not to do sth by giving reasons
说服,劝说某人做[不做]某事
It's easy to persuade them, if you go the right way about it.
如果你劝说得法，说服他们是不难的。
pleasingly persuasive or intended to persuade.
让人愉快地接受的劝说的或意图说服。
They persuaded me of their good intentions.
他们劝说我，使我相信他们是出于好意。
Finally I enticed him to the candies.
最后，我才劝说他接受了那些糖果。
She had a difficult time persuading him to accept the job.
她好不容易劝说他接受了那份工作。
