New ideas to brand management:the strategies of brand life cycle;
品牌管理的新思路:品牌生命周期战略
Based on the brand life cycle theory and the complexity of the market,this article proposes that a medicine brand life cycle consists of five phases,i.
文章从品牌生命周期理论出发,结合药品市场的复杂性,提出了药品品牌生命周期,将其分为前导期、产生期、知晓期、知名期、衰退期五个阶段,分析了各个阶段特点,并针对每个阶段提出了相应的药品营销策略。
This article attempts from the brand life cycle angle of view analysis enterprise brand crisis to produce the mechanism, favor the enterprise guard and the processing brand crisis.
从品牌生命周期的视角分析企业品牌危机产生机理,以利于企业防范和处理品牌危机。
The countermeasure model of supply chain management based on life cycle of products;
基于产品生命周期的供应链管理对策模型
Based on the theory of life cycle of products, and the psychological and behavior laws of customers in the maturity period of products,design strategies are explored for products in the maturity period so as to realize sustainable development of enterprises and products.
从产品生命周期理论出发,根据产品成熟期的消费者心理特点和行为规律,结合在此时期设计人员的优势,探索了产品在成熟期的设计策略,以实现企业和产品的可持续发展。
Information integration for chemical product life cycle;
基于产品生命周期信息集成的研究(英文)
Waste Control and Harness Research in the Project of Product Life Cycle;
产品生命周期工程中废弃物控制与治理研究
Research on the assessment system of product life cycle;
产品生命周期评价体系研究
Cost Estimation and Decision Support Oriented to Product Life-cycle;
面向产品全生命周期的成本估算与决策支持研究
A study of establishing a product development process model with product life-cycle consideration through a global project plan of product development is presented.
研究了通过产品开发项目全局计划进行面向产品全生命周期的开发过程建模问题。
Quality data model in product lifecycle;
面向产品生命周期的质量数据模型
Integration model and its evolution for product lifecycle
面向产品生命周期的集成模型及演化研究
The constraint,purpose,and detail realization of each stage of product lifecycle were discussed.
从产品生命周期的角度,给出了数字化设计的定义。
New ideas to brand management:the strategies of brand life cycle;
品牌管理的新思路:品牌生命周期战略
On the Life Cycle and Marketing Strategies of the Branded Gymnastic Products;
论体育用品品牌生命周期与营销策略
On the Brand Life Cycle and Marketing Strategy of Brand at Different Stages;
论品牌生命周期及各阶段的品牌营销战略
Research on Brand Life Cycle of Fast Moving Consumer Goods Based on Innovation Diffusion;
基于创新扩散的快速消费品品牌生命周期研究
Marketing Strategy for Medicine based on the Brand Life Cycle;
基于品牌生命周期的药品营销策略研究
A Study on Managing Chinese-Honored Brands Based on Post-Mature Stage of Brand Lifecycle;
基于品牌生命周期后成熟期的中华老字号品牌管理研究
The Research on Brand Crisis cause,based on the Perspectives of the Life Cycle of Brand;
基于品牌生命周期视角的品牌危机产生机理研究
An Initial Research on the Domestic Apparel Brand Life Cycle;
中国国内服装品牌生命周期研究之初探
Procreant Mechanism and Management & Controlling of a Brand Life Cycle;
品牌生命周期的形成机理及其管理控制
Analysis of customers brand trust and psychological contract in the life cycle of brand relationship;
论品牌关系生命周期中消费者品牌信任与心理契约的建立
Research on Brand Activation Management Based on Life Cycle Theory;
基于生命周期理论的品牌活化管理研究
Strategies of Brand Establishment from the Developing Stage of the Life Cycle of Products;
从产品寿命周期发展阶段看产品品牌创建战略
To Prolong Chinese Brand s Lifespan is Rather Imminent--Based on the Analysis of Brand s Lifespan Period;
我国企业品牌寿命亟待延长——品牌寿命周期角度下的分析
The Analysis of End-of-life Product Recycling Choices Mode;
生命周期结束产品再生模式选择分析
Study on Design of Life Circle Assessment Systen for Chemical Products;
化工产品生命周期评价系统设计研究
Research on Product Form Design Based on LCD;
面向全生命周期的产品形态设计研究
Research on xBOM Oriented the Product Whole Life Cycle;
面向产品全生命周期的xBOM的研究
Product Structure Model Based on Lifecycle Management;
基于全生命周期管理的产品结构模型
