The Study on Participant Actuality of Chinese Enterprise in the Beijing 2,008 Olympic Games Sponsorship Program;
我国企业参与北京2008奥运会赞助研究
Study on Sponsorship in Marketing the Intangible Assets of the Chinese Olympic Committee;
对中国奥委会无形资产营销中赞助问题的研究
By the methods of literature and market investigation, the authors have looked into the marketing practice of part Chinese Olympic sponsor enterprises.
运用文献资料及市场调研法 ,对部分中国奥运赞助企业营销实践进行调查。
The concept of sports sponsor was analyzed.
对体育赞助的概念进行分析,提出体育赞助具有两重性,并且对国内外体育赞助发展概况作了归纳总结,得出体育赞助对体育事业发展具有非常重要的作用,同时针对我国体育赞助市场的发展现状,提出开拓我国体育赞助市场的策略方法。
At present, the main difficulty of the multitudinous basketball sports game holding in our country universities is funds short question, funds of some universities basketball sports game mainly comes from enterprise supports, but, the university organizer is often passive in game sponsor as lacks of the design of "the basketball sports game product" and the marketing operation method.
目前我国高校举行的众多篮球赛事面临的主要困难是参赛或者组织比赛的经费短缺问题,其中有一部分高校篮球赛事的经费主要依靠企业赞助,但由于组织者缺乏对“篮球赛事产品”的设计和市场化的营销操作手段,在赛事赞助中往往很被动。
Based on the archives and documents,this thesis has a discussion on the fisibility of patronage for university sports games in Guangdong Prov.
本文运用文献资料法对广东高校体育赛事赞助的可行性进行了论述,分析认为广东高校体育赛事赞助具备良好的外部环境条件,是企业市场营销形势的需要,能达到企业赞助营销的目的,因此具有可行性。
Using the methods of documentation,investigation and statistics,the paper analyzes and studies the factors affecting CVA patronage and marketing.
采用文献资料、问卷调查、数理统计法,对影响全国排球联赛赞助营销的因素进行分析研究。
Economics Analysis on Sports Sponsorship Influences on Consumers;
体育赞助影响受众利益的经济学分析
Research On Ambush Marketing in Sports Sponsorship;
体育赞助中的寄生营销现象分析
Mutual benefits with the Olympics:Cooperation with Olympic sponsorship;
与奥运共赢——论奥运赞助的配合运作
This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.
从分析中国当代消费者行为出发,在华东地区进行问卷调研,采用结构方程模型评估奥运赞助营销的效果。
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