Therefore, there are important theoretical and practical significances to study the subject that the impact of text structure and product types to advertisement cognition.
因此,研究广告文案结构和产品类型对广告认知的影响有重要的理论意义和现实意义。
In the intense market competition,the Song Dynasty merchant displays the intense advertisement consciousness,they take the advertisement the propaganda promotion function,unceasingly the rich advertisement form,causes the Song Dynasty advertisement to reveal the time characteristic,provides the later generation merchant with profits and lessons.
在激烈的市场竞争中,宋代商人表现出强烈的广告意识,重视广告的宣传促销功能,不断丰富广告的形式,宋代广告的时代特色为后世提供了很多借鉴。
The Influence of Text Structure and Product Categories on Advertisement Cognition
文案结构与产品类型对广告认知的影响
The Influence of Endorsers Information and Ways of Introducing Functions on the Cognitive Processing of Advertisements;
代言人信息和功能介绍方式对广告认知加工的影响
promote; endorse a product
靠广告增进知名度,促销等;在广告中认可一产品,
The Impact of Traditional Esthetics on the Public Acceptance of Ads
浅析传统美学对广告受众认知的影响
A Cognitive-Pragmatic Approach to Ontological Metaphor in English Advertisements;
英文广告中实体隐喻的认知语用研究
A Cognitive Analysis of Nominalization in English and Chinese Advertising Discourse;
中英文广告语篇中名词化的认知研究
Interpretation of Metaphor in Advertising via Conceptual Blending Theory;
概念合成理论对广告隐喻的认知阐释
Cognitive Pragmatic Ambiguity and Its Application in Advertising;
认知语用歧义及其在广告语中的应用
A Study of Advertisement Translation--Metaphor Translation from the Perspective of Cognition;
广告翻译探讨——从认知角度谈隐喻翻译
A Cognitive Explanation of the Homophonic Parody of the Chinese Idioms in Advertisements;
成语谐音仿拟广告词理解的认知阐释
Cognitive Functions and Modes of Parody in Advertisement and Its Translation;
广告中仿拟的认知功能、模式及其翻译
The Influence of Cognitive Load on Processing of Web Advertisements
认知负荷对网页广告加工过程的影响
Cultural Context in C-E translation of Advertisements
对文化语境的认知与广告语篇的英译
A Brief Analysis of Discourse Coherence from the Cognitive Perspective--Beginning with a Case of Advertisement;
浅析认知视角下的语篇连贯——从一则广告谈起
Research on the cognitive mechanism of the language of public welfare advertisements at the visual angle of conceptual ontology;
概念本体论视角下公益广告语的认知机制研究
Analysis of Application of Metaphor in Advertisments from Cognitive Angle;
从认知角度论隐喻概念在广告中的运用
Recognition on implicit tobacco advertising among adults and adolescents in four cities in China
四城市成人及青少年对间接烟草广告的认知
Cognition,attitude and use on advertisement of the university students in China
中国高校学生对广告的认知、态度与使用
